Dana Rebecca

Who Is Dana Rebecca?

Dana Gordon is a third-generation jeweler which basically means she has diamonds in her DNA. Having been designing jewelry since she was sixteen years old, it’s unsurprising Dana launched Dana Rebecca Designs at the tender age of twenty-three and grew the brand swiftly - only two years after launching Oprah featured a pair of Dana Rebecca earrings in her Favorite Things!Dana Rebecca pieces are often described as dainty, delicate, and layer-able. Sparkling pavΓ© set diamonds and rainbow-colored gemstones are staples in her designs. The Dana Rebecca collections display a variety of styles yet all pair together beautifully. From the sleek, modern bezel settings of Lulu Jack to the playful pebbles of Poppy Rae, there is a collection for everyone (probably several, actually). There is no compromise on style nor quality and her pieces are all produced with solid 14 karat recycled gold and conflict-free diamonds.

How It All Got Started

Dana Rebecca was raised in the industry, often spending hours behind the scenes at her father's factory. During the summer of her sixteenth birthday, she traveled to India with her father and returned home with her first collection. To her shock and delight, it sold out in 48 hours. Each summer thereafter, she continued designing and selling her pieces. Soon, her hobby began to turn into a passion.She did not initially set out to follow in her family's footsteps but had her eyes set on law school. She attended the University of Texas in Austin and studied corporate communication and business, all while continuing to design jewelry. By the time she graduated, she was faced with an important choice: to continue with jewelry, her passion, or pursue law school as originally planned. In 2007, after graduating from the Gemological Institute of America in Carlsbad, California, she founded Dana Rebecca Designs.

What We Love About Dana Rebecca

Dana Rebecca built her business on the simple but important idea your jewelry should make you feel as comfortable as your favorite t-shirt and as amazing as your little black dress. Dana Rebecca pieces are meant for the everyday woman, her jewelry is luxurious, everyday pieces women are excited to buy for themselves and gift to their loved ones. Each piece is designed to become the cherished keepsakes women wear to capture all of life's memories - from major milestones to everyday moments.

Facts We Couldn't Resist Sharing

Dana Rebecca is a third-generation jeweler. She claims diamonds are in her DNA.You can find Dana Rebecca Designs on celebrities across the red carpet and in everyday life, such as Scarlett Johansson, Tiffany Haddish and Angelina Jolie.Dana initially went to school in hopes of attending law school. After graduating with her undergrad degree, she chose jewelry design over law school.The summer after her 16th birthday, Dana created her first jewelry collection and it sold out in 48 hours.Dana Rebecca manages her own Instagram account, creating her own posts and responses.

In Honor of National Women's Month

Q&A with Dana: How can female-owned small businesses, like yours, make a difference in the marketplace?By being supportive of other female-founded businesses! You can have mentors and people you look up to, but keep in mind that being supportive of other small businesses pays dividends. My network of like-minded female-founded companies helps me on a day to day basis and paying it forward is extremely important.