How It All Got Started
Dana Rebecca was raised in the industry, often spending hours behind the scenes at her father's factory. During the summer of her sixteenth birthday, she traveled to India with her father and returned home with her first collection. To her shock and delight, it sold out in 48 hours. Each summer thereafter, she continued designing and selling her pieces. Soon, her hobby began to turn into a passion.She did not initially set out to follow in her family's footsteps but had her eyes set on law school. She attended the University of Texas in Austin and studied corporate communication and business, all while continuing to design jewelry. By the time she graduated, she was faced with an important choice: to continue with jewelry, her passion, or pursue law school as originally planned. In 2007, after graduating from the Gemological Institute of America in Carlsbad, California, she founded Dana Rebecca Designs.