Rolex Official Jeweler at James Free Jewelers in Ohio
New watches 2024

Rolex Day-Date
Harmonious variations

The new versions of the Day-Date express the brand’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details. Colours, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.

Ombré dials make their debut on the Day-Date 40. The version presented, in 18 ct Everose gold, introduces slate ombré – a completely new hue for such a dial, whose surface, coloured at the centre, progresses to a deep black around the edge. Also appearing for the first time on the ombré dial of this watch are faceted, deconstructed Roman numerals and faceted index hour markers in 18 ct pink gold. Until now, Rolex ombré dials were set with diamond hour markers and were reserved for the Day-Date 36. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019.

Fashioned from 18 ct white gold, a second new version of the Day-Date 40 features a dial made of pearlized white mother-of-pearl. This natural material is used on the model for the very first time. On the version presented, the shimmer of the mother-of-pearl is further enhanced by the ten baguette-cut diamonds set onto the dial as hour markers. 

Exclusivity according to Rolex

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 ct yellow, white or Everose gold, or 950 platinum.

Perpetual calibre 3255

The Day-Date 40 and the Day-Date 36 are equipped with calibre 3255, a movement entirely developed and manufactured by Rolex that was released in 2015 and introduced on the former at its launch the same year and on the latter in 2019. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.

Calibre 3255 is equipped with a self-winding system via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of this movement extends to approximately 70 hours.

President bracelet

The Day-Date 40 and the Day-Date 36 are fitted on a President bracelet. Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, this three-piece link bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust. The bracelet is equipped with an elegant concealed folding Crownclasp and includes patented ceramic inserts – designed by Rolex – inside the links to enhance its flexibility on the wrist and its longevity.

Superlative Chronometer certification

Like all Rolex watches, the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 are covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). 

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